July 30, 2014– BOSTON, MA

Tackle Grab Powered By Earnhardt Outdoors™, the leading online subscription box service for the recreational sport-fishing industry, today announced the 2014 Rods, Reels and Racing online sweepstakes. Working with partner, Earnhardt Outdoors™, the outdoor lifestyle brand founded by siblings Kerry Earnhardt, Kelley Earnhardt Miller, and Dale Earnhardt Jr., the two organizations will offer three prizes for participants who “Like” the Tackle Grab Facebook page or spread the word about the contest via the Facebook “Share” function. Prizes include:

Grand Prize (one winner): All-expenses paid trip for two to the NASCAR race weekend at Homestead-Miami (Fla.) Speedway November 14-16, 2014, plus a meet-and-greet with Kerry, Kelley and Dale Earnhardt Jr., and a private fishing excursion with Kerry Earnhardt. The prize package includes round trip airfare, four nights’ hotel accommodations, $500 spending cash and two tickets to all three series races.

Second Prize (five winners): One fishing rod from Dobyns Rods and one Daiwa reel.

Third Prize (ten winners): Tackle Grab apparel and three month credit for gift membership.

In celebration of the contest, Tackle Grab’s Street Team will be onsite at the NASCAR Nationwide Series race at Iowa Speedway on August 2, 2014, supporting JR Motorsports’ No. 5 Tackle Grab Chevrolet driven by Josh Berry in his Nationwide Series debut. The contest will begin online at the start of the race, and will close on September 1, 2014.

“Tackle Grab is thrilled to offer our fans an exciting sweepstakes that combines the best of the best in fishing and racing,” said Stash Karandanis, co-founder of Tackle Grab. “We look forward to providing our grand prize winner with the trip of a lifetime, in addition to sharing some incredible products from some of our top brands.”

Tackle Grab formally announced a partnership with Earnhardt Outdoors in May of 2014. The mission of Tackle Grab Powered by Earnhardt Outdoors is to bring families together to discover new experiences in the outdoors.

“Tackle Grab has been an incredible partner in empowering families across America with the right gear for active, outdoor lifestyles,” said Kerry Earnhardt. “The Rods, Reels and Racing sweepstakes brings together our interests with those of fans across the country who not only love to fish, but love NASCAR racing as well.”

Simply “Like” Tackle Grab’s Facebook page or use the Facebook “Share” button between August 2 and September 1 to sign up for the contest. Participants will be asked to share their name, phone number and email address. More information can be found at www.tacklegrab.com. Follow the contest on Twitter using the hashtag #RodsReelsRacing.

About Tackle Grab Powered By Earnhardt Outdoors™

Tackle Grab Powered By Earnhardt Outdoors is an online subscription-based fishing retailer, providing anglers with the latest high quality lures and terminal tackle on a monthly basis. Built on member fishing profiles, the baits shipped to our fishermen’s doorsteps are customized for the right catch. Members can choose between 3, 6, 12 or month to month memberships with prices starting as low as $13 per month. With innovative baits from brands such as Yo-zuri, AR-Lures, Gambler, River2Sea, Z-Man, Dobyn Rods, each box creates a new learning experience for our anglers. Working with the Earnhardt family, Tackle Grab Powered By Earnhardt Outdoors seeks to bring families together for new outdoor experiences. Tackle Grab Powered By Earnhardt Outdoors is a member of the 2014 PayPal Start-Tank incubator program for startups. www.tacklegrab.com

About Earnhardt Outdoors™

The Earnhardt siblings – Kerry, Kelley and Dale Jr. – along with their families, have created Earnhardt Outdoors™, a lifestyle brand designed to pass the traditions and values obtain from their forefathers to the next generation of outdoor enthusiast. www.earnhardtoutdoors.com

Tackle Grab Media Relations

Earnhardt Outdoors Public Relations