May 21, 2014 – BOSTON, MA –Tackle Grab, the leading online subscription box service for the recreational and sport-fishing industry, has announced a partnership with Earnhardt Outdoors™, the outdoor lifestyle brand founded by siblings Kerry Earnhardt, Kelley Earnhardt Miller, and Dale Earnhardt Jr. Bringing together a subscription box service with a celebrity-endorsed brand for the first time, the two organizations hope to promote a multi-generational love of the outdoors by bringing families together for new fishing experiences.

Since its inception, Tackle Grab has been delivering monthly boxes of high quality lures and terminal tackle to fishermen throughout North America. The lures are customized to members’ geographic location and unique fishing needs. Targeted at the 60 million men and women in the U.S. who participate in fishing each year, Tackle Grab endeavors to help each member, ranging in age from 12-65+, discover new tackle and enjoy successful fishing experiences by delivering tackle that best corresponds to their type of fishing.

Widely known for their success in NASCAR racing, the Earnhardt family has enjoyed fishing and outdoor activities for generations. In partnering with Tackle Grab, Earnhardt Outdoors and the Earnhardt family hopes to promote this love of the outdoors and family values to millions of people throughout North America. The Earnhardt’s are not the only family to share a love for both racing and fishing – according to recent research, 25 million NASCAR fans have fished in the past 12 months, and these fans are twice as likely to fish than non-fans*.

“As we look to expand our outdoor lifestyle network, Earnhardt Outdoors has been seeking innovative brands to partner with that share our mission of bringing families together in the outdoors,” said Kerry Earnhardt. “Tackle Grab fits that mold, providing members with the right products each month to discover new fishing experiences, all in an affordable way.”

Together, Tackle Grab and Earnhardt Outdoors will form Tackle Grab – Powered by Earnhardt Outdoors. With this partnership and its greater marketing appeal, the organizations will add innovative new brands to their line-up of high quality fishing products, continuing to provide members with the latest industry offerings that are specific to their unique fishing needs.

“Tackle Grab is thrilled to partner with the Earnhardt family and Earnhardt Outdoors. Their family and organization represent the core values we strive for – family, love of the outdoors, and fishing,” said Stash Karandanis, co-founder of Tackle Grab. “With the Earnhardt’s help, we will continue to provide our members with the best access to high quality fishing equipment each month.”

*Source: Experian Consumer Research, Simmons National Consumer Survey, Fall Full Year 2010

About Tackle Grab™

Tackle Grab is an online subscription-based fishing retailer, providing anglers with the latest high quality lures and terminal tackle on a monthly basis. Built on member fishing profiles, the baits shipped to our fishermen’s doorsteps are customized for the right catch. Members can choose between 3, 6, 12 or month to month memberships with prices starting as low as $13 per month. With innovative baits from brands such as Yo-zuri, AR-Lures, Gambler, River2Sea, Z-Man, Dobyn Rods, each box creates a new learning experience for our anglers.

About Earnhardt Outdoors™

The Earnhardt siblings – Kerry, Kelley and Dale, Jr. – along with their families have created Earnhardt Outdoors, a lifestyle brand designed to pass the traditions and values obtain from their forefathers to the next generation of outdoor enthusiast.

Tackle Grab Media Relations

Earnhardt Outdoors Public Relations