Tackle Grab and The Fin Kick Off Summer Campaign to Send a Single Bait Across North America

May 6, 2013 – Tackle Grab, a leading online subscription-based fishing tackle retailer, and The Fin, a social photosharing app for fishermen, have teamed up to launch Go Fish North America – a campaign designed to send a single bait across the continent. By engaging participants from Massachusetts to Ottawa, the goal is to connect anglers throughout North America, supporting the discovery of new baits and fishing experiences.

The 40 designated participants of Go Fish North America will be asked to fish with a single lure provided by AR Lures, snap a photo of the fish and share on The Fin, and pass along the lure to the next designated angler via mail. The campaign will kick off in Cape Cod, Massachusetts, where Bassmaster Elite Series Pro Byron (B.J.) Haseotes will fish for the first catch of Go Fish North America 2013.

“At Tackle Grab and The Fin, we believe that fishing is a form of discovery – whether it’s trying new baits, exploring uncharted waters or connecting with other anglers, we’re always looking for ways to help fishermen locate the next best catch,” said Stash Karandanis, co-founder of Tackle Grab.

Participants of Go Fish North America will receive a free limited edition Go Fish North America t-shirt along with other gear from Tackle Grab and The Fin. In addition, prizes from Yeti Coolers, AR Lures and Aubut Rods will be awarded for the best photos captured.

“We want to see just how far we can take it. What’s exciting about this is the unknown. Every fish caught has a story behind it, and we’re about to launch the longest string of fishing stories and photos ever” said Jason Puris, Founder and CEO of The Fin, Inc.

The inaugural Go Fish North America campaign begins May 15th, 2013 and will conclude on September 2nd, 2013. To sign up or receive more information, please visit: www.gofishna.com

About Tackle Grab
Tackle Grab is an online subscription-based fishing retailer, providing anglers with the latest high quality lures and terminal tackle on a monthly basis. Built on member fishing profiles, the baits shipped to our fishermen’s doorsteps are customized for the right catch. Members can choose between 3, 6, 12 or month to month memberships with prices starting as low as $12 per month. With innovative baits from brands such as Yo-zuri, AR-Lures, Gambler, Evolve and RM-Smith, each box creates a new learning experience for our anglers.www.tacklegrab.com

About The Fin
The Fin is a social photosharing APP for fishermen. It allows users to share photos with The Fin community and distribute them on popular social networks like Facebook, Twitter, and Foursquare. The Fin users can also find, follow and invite friends to the APP, comment on and like photos, and add fishing spots as “check in” points. Join the Fin today to chronicle your adventures on the water and help build this incredible fishing community! The Fin is great for all types of fishermen, from the casual angler to professional guides and charter captains looking to promote their businesses. www.thefin.com

Media Contacts:
Tori Gavaza
Tackle Grab

Jason Puris
The Fin